Automobile Ads Analysis - Hummer H3 V8 :: Advertising Branding Analysis

Creative concept: I liked the creative angle that was given to the brand. As a brand with so much emotional capital, it was well employed to create a no-frills ad that spoke little and yet had an impact. A very visually strong ad too. I liked the light balance that has been used, especially on the product. Bold, in- your- face and prestige were the key elements that I feel come across strongly. The headline is very creative, commands respect. If I were to put myself in the shoes of their TA, I would definitely be enticed to go for a test drive or check out the website for more information. The creative concept also banks upon the aura of mystery that it creates with the little information it gives out and the dramatic visual of the product. A good concept that was well Ââ€"executed, for a good final effect. The idea of replicating the black lines on the left hand side of the page, reminiscent of a typewriter is very well done. It lends an old-school feeling to the ad, but also brings in the toughness factor, that is a core Hummer attribute. Layout: The layout of the ad is impressive, attention grabbing and bold. The movement of the eye from the Headline to the tagline and the image is smooth and seamless. It is a bleed layout. Visual: The visual is very strategically placed on the bottom right of the page. The ad features a signature shot of the front grille, dead center, shot from a low angle and angling up. Very aggressively presented, letting the product speak for itself and creating an aura of mystery. It lends prestige and boasts of power for a brand already associated with ‘ruggedness' and as a ‘true-blue off-roader' drive. The lack of color, except black and a little yellowish gold in the headlights is instrumental in giving the car the physical properties of power, no-nonsense and toughness, that could eat up the competition for lunch.. Except for the front bender, the rest of the car is silhouetted in the dark. There is a sort of typewriter feel given to the image. As if it's breaking news being sent out. Headline: ‘The Mountain came to the Alpha.' Creatively, it is a strong statement that complements the image completely. The font is black and big, which works perfectly, off-setting the white balance in the ad.